Our company
about us

What happens when three well-organized and well-positioned companies merge? That’s right: a strong team. And exactly this step was taken by the wholesale fruit market Wielatt from Beuren, the fruit wholesale market Eugen Hund from Hagnau and Georg Veeser GmbH from Meckenbeuren in 2001.

story
At the beginning of this millennium, these three companies founded the sales association SALEM-Frucht GmbH. With the construction of a joint logistics center in Salem, they have created the basis for marketing apples from more than 250 fruit growers from Lake Constance in Germany and neighboring European countries.

Since the founding of SALEM-Frucht GmbH up to 2011 alone, more than 400,000 tons of apples have been delivered from Lake Constance to retailers. That’s an incredible 2.8 billion apples.

2.8 billion tasty and healthy ambassadors from Lake Constance, one of the most beautiful regions in Germany. The three independent companies of SALEM-Frucht GmbH can draw on a wealth of experience of over 200 years.

The quality of our food shapes our quality of life. For us, quality assurance in our company starts with employee satisfaction and goes from the certified quality of our fruit products to sustainable environmental protection.

quality control
Our quality principles

Quality begins with production. That is why our fruit growers are important partners when it comes to quality. Over many years we have built up a trusting and cooperative relationship with the fruit growers. We promote this partnership through proper handling of the products entrusted to us.

supplier retention

All operating processes are comprehensible for fruit growers to promote quality-based payment.

product safety

We value and respect the rules of all quality standards such as IP, Globalgap, QS, NC, IFS and BRC.
Because the apple is a sensitive natural product – careful handling in all phases of marketing is the prerequisite for success with the customer.

Smooth production process

Thanks to a high standard of technology, continuous modernization, qualified staff and comprehensive maintenance of the systems, we avoid errors and downtimes. It is our goal to design and optimize the specific organizational processes in accordance with IFS, BRC and the guidelines of QS.

employee satisfaction

Committed, motivated employees make a significant contribution to the success of the company. For this reason, the management, in close cooperation with the responsible employees, develops short-term and medium-term targets and evaluates their degree of fulfillment once a year in the quality report (MR). Our employees, despite their different backgrounds, can be sure that their concerns will be heard, understood and taken into account by management.

Initial and continuing education

We always want to get better. That is why we attach great importance to the regular training of our employees.

seal of approval

In principle, only apples that meet the IP guidelines or the specifications of the GlobalGap standard are accepted at SALEM-Frucht Großmarkt GmbH, which excludes the cultivation of GMOs. Proper use of quality marks allows customers and end users to place their trust in our products. It is our goal to design and optimize the specific and organizational processes in accordance with IFS, BRC and the QS guidelines.

The residue monitoring is based on the agreements on the use of the quality mark for assured quality from Baden-Württemberg `gQZBW´ and those of the quality assurance system QS.

protection of the environment

Our company has a high energy requirement in storage and processing. We use the existing technical possibilities to protect natural resources and the environment. For us, sustainability means using the best technical options to protect natural resources.

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